Research
Short, evidence-led briefs written for home-service owners nationwide. Every headline number is sourced.
A 3-year study of 16,724 home-improvement leads: 1 in 13 signed, and Google search and Maps leads signed 7x as often as purchased leads.
1 in 13 leads signed (1,244 of 16,724). Source: S5, Keystone Lead-to-Sale Study, 2023–2026.
Read the reportHome-service businesses pay $94 to $228 per search-ad lead, then miss 14% to 27% of inbound calls, even though phone leads in home services convert at 46% on the call.
Missed-call rates: 14% (CallRail, 2025) to 27% (Invoca, 2024). Phone conversion: 46% (Invoca, 2025).
Read the reportA modeled U.S. estimate of the revenue home-service shops lose each year to unanswered phones, with the formula and every input shown. Free for journalists to reference.
Model inputs: 14% (CallRail, 2025) or 27% (Invoca, 2024) of calls unanswered × 46% phone conversion (Invoca, 2025).
Read the report