Research

Field reports on where inbound leads slip through — and how to close the gaps.

Short, evidence-led briefs written for home-service owners nationwide. Every headline number is sourced.

The 2026 Missed-Call Report: The Lead You Paid For, Then Lost

Home-service businesses spend up to ~$200 per lead, then miss 62% of the calls those campaigns generate — even though phone leads convert 6× better than any other channel.

62% missed-call rate (ServiceTitan) × phone leads that convert 6× better than digital (Invoca: 46% vs. 7.8%).

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The Keystone Missed-Call Revenue Index

A modeled U.S. benchmark of the revenue home-service shops lose each year to unanswered phones — with the formula, the constants, and every source cited. Free for journalists to reference.

Model inputs: 62% of inbound calls unanswered (ServiceTitan) × 62% of missed callers dial a competitor (411 Locals).

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